Toyota looking hard at compact pickup market

Ford Maverick and Hyundai Santa Cruz have sold 50,000 models as a result of May possibly this year, in accordance to figures compiled by Automotive Information. Hyundai claims virtually 15,000 of all those income. Irrespective of the South Korean carmaker’s revenue being down 16% by way of the finish of Could when compared to identical period in 2021, the Santa Cruz established a new product sales record in May well, and we know how common the Maverick is. It’s possible that every automaker with a system that could be transformed into a compact truck is hunting at the U.S. compact truck sector now. Many thanks to Motor Development, we know Toyota is 1 of these automakers. All through Toyota’s HQ Convention at its Texas foundation, three execs admitted to preserving a keen eye on the phase and brainstorming probable approaches to enter.

Bob Carter, EVP for Toyota Motor North The united states, instructed MT, “Currently, we have the market place genuinely nicely coated with Tacoma, but that [a compact pickup] could be a likelihood and a little something we continue on to appear at.” Cooper Ericksen, the team VP of product or service arranging and system, designed it clear the crucial is figuring out the buyer. Toyota has a overall body-on-frame platform it could use for a pickup that leans toward hardy use, and unibody platforms for a town-concentrated getaround with a mattress — which one makes much more perception? “[The] much more that Ford sells, frankly, the much more that Hyundai sells,” he claimed, “the extra we’ll be equipped to get fantastic investigation on who these prospects are, why they want this vehicle, and we’ll see if which is the area that we want to enter into.”

Underlining the issue, Jack Hollis, the carmaker’s SVP of automotive functions right here advised AN that you will find no issue of obtaining space in the lineup for a truck below the Tacoma. The proportions of the current Tacoma incorporate emphasis, AN pointing out that the present day mid-sizer is nine inches taller and a minimal of 3 toes extended than a 2000 Tacoma. Hollis asked of that space, “The dilemma is, how to fill it?”

And Volkswagen need to choose take note, mainly because its the latest EV pickup announcement is making waves at extra than its U.S. supplier physique, Ericksen declaring, “it will be appealing to see Scout.”

If you reside in a particular part of the region, it’s as if Toyota’s compact record never died. Southern California is swimming in fourth-gen vehicles, frequently with the painted badging on their tailgates erased to leave just “YO.” Illustrations of the two succeeding generations designed as a result of the 1990s — in advance of the Tacoma graduated to a mid-sizer in 2005 — still want very good revenue on the made use of industry even with much more than 200,000 miles. 

Though Toyota is chatting in the conditional tenses that all automakers use prior to saying product or service, it sounds like the organization has an concept of what it wants to do. Carter advised Motor Trend, “Possibilities are we may possibly have HQ Confidential 3 [in June] up coming calendar year, so we will have other factors to discuss about.” The new Toyota Tacoma is expected future 12 months, the new 4Runner the calendar year after that. In 2025, it’s doable Toyota goes back to participating in modest ball. 

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