BMW boss reveals why the new flagship XM is an SUV

BMW M could have built a successor to the M1, but that’s not what its buyers want, according to the division’s boss.

The 2023 BMW XM is edging nearer to its unveiling as BMW M’s flagship model – and 1st stand-by yourself M design in 40 years – in celebration of the general performance arm’s 50th anniversary.

But when BMW has revealed off a amount of notion vehicles in modern decades reminiscent of the very low-slung M1 – BMW M’s initially production car or truck – division boss Frank van Meel has uncovered to Autoblog why the enterprise decided to go in a unique path for its second committed M products.

“When we did the M1, every motor vehicle firm that needed to say ‘I have a thing special’ constructed a sports auto – that was the section anyone wished to enter,” van Meel defined.

“If you appear right now at the biggest, most critical, and quickest-growing segment, it is really clearly the SUV phase. And, in comparison to other companies, we have been nevertheless lacking this best expressive luxurious flagship at the top of M.”

As very well as currently being the to start with stand-on your own M solution considering the fact that the M1, the XM could be the most highly effective design to at any time arrive from the model – with 550kW and 1000Nm previewed in the idea vehicle from its plug-in hybrid twin-turbo V8, along with a pure-electric powered driving array of up to 80km.

“The BMW M brand name and BMW X vary are extremely major to Australia – one particular in five BMWs sold in this article have on an M badge and BMW X cars characterize additional than 60 for every cent of our full sales volume,” the spokesperson mentioned in a assertion.

“With that in head, the BMW Thought XM has rapid enchantment for our market. If the generation design is manufactured accessible to us, we will absolutely offer it to our buyers.”

Count on the 2023 BMW XM to be unveiled in its creation guise in the coming months, as BMW M carries on to celebrate its 50th birthday.

Ben Zachariah

Ben Zachariah is an skilled author and motoring journalist from Melbourne, obtaining worked in the automotive field for a lot more than 15 decades. Ben was earlier an interstate truck driver and finished his MBA in Finance in early 2021. He is regarded an qualified in the spot of vintage car or truck financial investment.

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